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WELCOME THE YEAR OF THE SNAKE WITH PEACE AND PROSPERITY, FOUR BLESSINGS FULFILLED — “NGHÊNH XUÂN KIẾN HỶ” FESTIVAL
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WELCOME THE YEAR OF THE SNAKE WITH PEACE AND PROSPERITY, FOUR BLESSINGS FULFILLED — “NGHÊNH XUÂN KIẾN HỶ” FESTIVAL

MarketingEditorial team

Diệu Tướng Am will recreate the beauty of Tết from all three regions of Vietnam in the “Nghênh Xuân Kiến Hỷ” festival, featuring a rich array of experiential activities that let guests fully immerse themselves in the beauty of Tết and discover the cultural richness of springtime in each region.

​Tết Nguyên Đán is one of the most important holidays for the Vietnamese people, yet it carries distinct nuances in each region. This very diversity is what gives the nation's Tết culture its unique charm.

While the North celebrates Tết with elaborate yet refined customs, the Central region embraces simplicity balanced with harmony, and the South welcomes spring in a spirited, easygoing manner. These differences can be clearly seen in the arrangement of the five-fruit tray, the choice of Tết flowers, and the folk traditions observed at the start of the new year.

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Each region and locality holds its own distinctive Tết traditions and ways of welcoming spring, yet they all share the same meaning — bringing joy and good fortune at the start of the new year. In that spirit, Diệu Tướng Am will recreate the beauty of Tết from all three regions in the “Nghênh Xuân Kiến Hỷ” festival, offering a wealth of experiential activities that allow guests to fully embrace the beauty of Tết and feel the cultural richness of spring in each region.

Guests will have the chance to admire spiritual spaces arranged in the traditional Tết style of each region, enjoy the folk art of tò he clay figurine sculpting so evocative of the Northern countryside, and marvel at the charming toys woven from pandan leaves — cherished childhood memories for generations of people from the Southwestern river delta. The refined elegance of Tết in the North and the joyful spirit of Tết in the South will both be brought vividly to life.

There will also be many more delightful cultural experiences awaiting, complete with exciting gifts. The event will take place on the Day of the God of Wealth, the 10th day of the first lunar month (corresponding to February 7, 2025), at Diệu Tướng Am Hồ Chí Minh.

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Enjoy a lively Lion-Dragon Dance performance accompanied by the resounding drums of the spring opening ceremony.

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Gather good fortune with countless Ngọc Lộc gemstones.

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Try on traditional costumes and capture beautiful spring moments within the Buddhist Cultural and Artistic space of Diệu Tướng Am.

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Request calligraphy from the scholar and experience the beauty of Vietnamese calligraphy inscribed on the An Phong - Tứ Quý - Như Ý fan.

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Enjoy the traditional folk arts of tò he clay figurine sculpting and coconut leaf weaving.

Register now at: https://dangkythamdu.dieutuongam.com/

With utmost respect and gratitude!

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